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01 Hello
Hello,
we’re Hound.
We’re a new agency. We’re not new to advertising.
We read the data, understand people, and bring good ideas to life in the right medium.
From strategy to social media, from above-the-line and below-the-line work to production, we’re wherever brands need us.
Strategy on our minds, good ideas in our hands, and Beyond by our side.
02 About us
We’re an experienced team that has spent years in advertising working for different brands, industries and audiences. Now we’re bringing what we know, what we’re curious about, and our drive to keep doing better under one roof.
We look at data
and see the
human
We don’t leave data in reports. We use it to see the reason behind behaviour and make sharper decisions.
Beyond speeds up research, makes sense of data and lets us see more possibilities. What’s left for us is asking the right question. Not a small job.
We respect the consumer’s time and intelligence, and keep the brand’s real need at the centre of the work. Because getting attention is nice; creating the right impact is nicer.
03 Our work
Our work
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Amazon Turkey
Aşka Yorumlanan Şarkılar
Starting point
Amazon customers were already expressing their love on social media, in their own words. We looked at those reviews not as research data or ad copy, but as song lyrics.
The idea
We turned customer reviews into love songs. Announced as Gupse Özay’s debut album, “Aşka Yorumlanan Şarkılar” (Songs Reviewed into Love) looked at first glance like a Turkish pop album. That the real love was Amazon was revealed at the launch.
Execution
We produced four songs: “İlk Sana Bakıyorum”, “Keşke Bugün Gelsen”, “Her Günüm Seninle” and “Seviyorum Hesapsızca”. We shot the lead single in the romantic world of Turkish pop videos. Real customer reviews accompanied Gupse’s mysterious love story as karaoke lyrics.
Rollout
We took the campaign to TV, radio, digital, social media and outdoor. We released the album on Spotify, Apple Music and YouTube Music. The idea stepped out of the ad break and became a real music launch.
Impact
First we built curiosity with the news of Gupse Özay’s album. Then we revealed the surprise and told the story of the love for Amazon not in the brand’s words, but in its customers’ voices.
We turned an image campaign into content that was listened to, shared and absorbed into popular culture.
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Coffy
Bilmeyenler konuşuyor.
Starting point
The brand’s latest research showed that consumers had question marks in their minds about things like Coffy’s coffee quality and number of branches. So we took to the streets to clear up the confusion.
The idea
We turned those doubts into a street interview format. Setting people straight on what they had wrong, we didn’t shy away from exaggeration. When it was called for, we landed a helicopter.
Execution
Directed by Tolga Karaçelik, we produced three main films. Instead of the usual AI approach, we first shot our cast and supporting cast on green. Then we shut ourselves in the studio and added the finishing touches with AI.
Reach
We brought the campaign to consumers across different media for a month, making the most of everything digital has to offer.
Impact
With targeting aimed especially at a young audience, we drove a visible increase in store traffic in a short time.
04 Beyond
More than
artificial intelligence
Beyond turns scattered requests into clear briefs. It gathers market data, analyses it and converts it into insights that work. Research that could take weeks comes down to minutes.
01
Fast
It speeds up repetitive work, from research to reporting and from strategy to production. It leaves teams more time to think.
02
Clear
It makes data, workflow and results visible. The process between agency and brand stops being a black box.
03
Big
It increases production capacity, multiplies alternatives and turns ideas into measurable output.
A good idea doesn’t
just get attention.
It changes something.
05 The Pack
Who’s
behind it?
05 The Pack
Different disciplines. Same table. Chasing the same idea.
